Digital campaigning remains central to the Netherlands‘ fragmented political landscape, as evidenced by the recent vote. Data-driven targeting, influencer content, and AI-assisted messaging shape debates on housing, migration, and the economy, while platform algorithms influence which narratives reach different audiences.
The far-right PVV relies on targeted online mobilisation, whereas left-wing parties focus on progressive themes with a smaller digital presence. New EU rules on political advertising add further constraints, and disinformation continues to be a factor. In this coalition-based system, a strong digital strategy can shape voter engagement, but coalition possibilities remain a key determinant of political outcomes.
In this webinar, we will break down these dynamics and explore what they mean for European political campaigning. Join Partisan and Mark Thiessen, campaign strategist and owner of Meute, an agency for policy communications and advocacy campaigns, to break down these dynamics and explore what they mean for European political campaigning.
